art direction

Explaining what exactly creative direction is, why you might want to hire a creative director, the difference between a creative director and an art director and more. Creative Direction is such a fun job and getting more popular, so hope you enjoy!

I tried to capture lots of movement and a joyful but sophisticated feel while showing off the beautiful GiGi Pip hats as much as possible. Here are the results!

I was inspired by Love Shack Fancy’s whimsical, soft, romantic style that somehow still felt playful and fun and I wanted to capture that kind of feeling in a video.